Our Mission

ConceptShell Foundation supports under-resourced nonprofits, Tribal Nations, and community groups through accessible art and design services, including visual identity development, graphic production, and storytelling. We create cultural and wellness-centered events, educational workshops, mentorship, and paid learning opportunities for emerging artists and creative students across disciplines committed to community-centered work.

Our Vision

We envision a future where culture, creativity, and wellness are integral to community life. Under-resourced organizations have equitable access to high-quality creative support that amplifies their stories and impact. Students, emerging artists, and designers are mentored, paid, and empowered to build sustainable careers rooted in service, integrity, and collective care.

Photo: North Cascades Paint & Punch Workshop in collaboration with Nosotros En Naturaleza (Us in Nature). With generous in-kind safety support from Reign Protection LLC.

Meet our Board Members

ConceptShell Foundation is guided by a dedicated Board of Directors and Advisory Board whose members bring experience across art and design, nonprofit leadership, finance, technology, education, law, and community development. United by a shared belief in creativity, equity, and community-centered work, they provide governance, insight, and thoughtful guidance to help steward the Foundation’s mission. Together, they help ensure our programs remain responsive to community needs while building a sustainable and meaningful impact for the future.

Board of Directors

  • Joy Gonzalez

    (she/her)

    CHAIR
    Disney Vacation Club — Infrastructure Project Manager, Los Angeles, CA

    Joy Gonzalez is a strategic leader whose career spans engineering and operations across organizations including Boeing and Disney. Known for her collaborative and decisive approach, she brings experience guiding complex projects and building strong team structures. Joy is passionate about helping organizations operate with clarity, accountability, and long-term impact.

  • Katherine Rohlfing

    (she/her)

    VICE CHAIR
    T-Mobile — Sr Creative Development Manager, Seattle, WA

    Katherine Rohlfing is an interdisciplinary creative leader with experience across technology, agency, and in-house creative environments. Her work focuses on thoughtful storytelling and building sustainable brand ecosystems that elevate diverse voices. She brings a collaborative leadership style rooted in stewardship, strategy, and creative vision.

  • Channy Koing

    (she/her)

    SECRETARY
    King County — Lead Public Defense Legal Assistant, Seattle, WA

    Channy Koing brings a strong commitment to fairness, access, and community-centered service. Her work reflects a deep dedication to supporting individuals navigating complex legal systems and ensuring people are treated with dignity and respect. She contributes a thoughtful perspective grounded in equity and justice.

  • Hannah Parton

    (she/her)

    TREASURER
    Highgate Senior Living — Sr Accountant, Issaquah, WA

    Hannah Parton brings a background in accounting across multiple sectors, including government, banking, and senior living. Known for her attention to detail and love of well-designed spreadsheets, she helps ensure thoughtful financial stewardship and transparency. Outside of work, she enjoys embroidering, reading, attending Seattle sports events, and volunteering weekly at MEOW Cat Rescue in Kirkland.

  • Jim Li

    (he/him)

    DIRECTOR
    Seattle University — Design Faculty, Seattle, WA

    Jim Li is a creative professional and educator whose career bridges visual communication, design leadership, and academic mentorship. Through his work with students and the broader creative community, he encourages thoughtful approaches to storytelling, design thinking, and artistic exploration.

  • Teddy Phillips

    (he/his)

    DIRECTOR
    Microsoft — Sr Security Program Manager, Seattle, WA

    Teddy Phillips is a multidisciplinary artist and cultural architect who works at the intersection of technology, storytelling, and community. In addition to leading security initiatives in the technology sector, he created the chart-topping app For The Culture, which has reached more than one million users worldwide. His work bridges innovation, creativity, and meaningful connection.

  • Jenny Lyn Tran

    (she/her)

    DIRECTOR
    New American Funding — Mortgage Loan Advisor, Seattle, WA

    Jenny Lyn Tran is dedicated to helping individuals and families build long-term financial stability through homeownership. She guides clients through a range of lending options while emphasizing education and informed decision-making. Her earlier work supporting youth and families in South King County continues to shape her commitment to community-centered service.

  • Kate Tibone

    (she/her)

    DIRECTOR
    Valtas Group — Senior Associate, Seattle, WA

    Kate Tibone is a nonprofit leader and strategic advisor who supports organizations at pivotal moments of transition, growth, or renewal. Known for helping teams navigate complexity and strengthen operations, she brings a people-centered approach that fosters collaboration, builds trust, and helps organizations move forward with clarity and purpose.

Advisory Board

  • Laura Clise

    (she/her/hers)

    Intentionalist — CEO & Founder, Seattle, WA

    Laura Clise is a social entrepreneur dedicated to strengthening local economies and supporting diverse communities through intentional consumer action.

    She founded Intentionalist to help people align everyday spending with their values while uplifting small businesses. Laura brings deep experience in social impact, partnerships, and mission-driven leadership, informed by earlier roles in sustainability and corporate responsibility.

  • Susan Russell Hall

    (she/her)

    Independent Fine Art Professional, Lakewood, WA

    Susan Russell Hall is a Pacific Northwest artist known for her contemplative encaustic and mixed-media works inspired by nature and everyday moments. After beginning her career as a medical illustrator at Seattle Children’s Hospital, she developed a respected fine art practice exhibited throughout the region.

    Through her work and involvement in the arts community, Susan brings thoughtful artistic guidance and a deep appreciation for the role creativity plays in connecting and strengthening communities.

  • Charlene Jose

    (she/her)

    King County Dept of Community & Human Services — BSK Youth Development Project/Program Manager, Seattle, WA

    Charlene Jose works in public service supporting programs that strengthen families, youth, and underserved communities across the region.

    Her work centers on expanding access to community resources and building collaborative partnerships that support long-term well-being and opportunity.

  • Roxy Pascua-Ibarra

    (she/her)

    Microsoft — Sr Business Program Manager, Bothell, WA

    Roxy Pascua‑Ibarra brings deep experience in business operations, working with global teams to design and run processes that support thousands of sellers serving customers and partners, including nonprofits.

    Her work focuses on clear execution, thoughtful prioritization, change management, and strong communication to help large, complex ecosystems operate smoothly and responsibly. Roxy applies this people‑centered, service‑driven approach to help strengthen programs and expand positive impact in communities.

  • Bennyroyce Royon

    (he/they/siya)

    Dance Artist & Producer / Filipino Community of Seattle — Program Director, Seattle, WA

    Bennyroyce Royon is a queer Filipino American multidisciplinary dance artist and producer. A graduate of The Juilliard School, Royon has performed across the U.S., Canada, and Europe, with credits including Broadway’s The King and I and the Metropolitan Opera Ballet.

    He has received national commissions, grants, and awards. His work explores identity, culture, and belonging through dance, storytelling, and community-based projects. Royon currently serves as a Washington State Arts Commissioner and Program Director at the Filipino Community of Seattle (FCS).

  • Nancy Sackman

    (she/her)

    Duwamish Tribe — Councilwoman; Cultural Preservation Officer & Historic Preservation

    Nancy Sackman is a Duwamish Tribal Member dedicated to protecting and stewarding cultural resources across the region. Her work includes reviewing SEPA and EIS reports, monitoring construction and parklands for cultural impacts, and collaborating with community partners to support the preservation and visibility of Duwamish culture.

    She is also the founder of Cantina Vineyards, reflecting her entrepreneurial spirit and passion for bringing people together.

  • Alexa Woodard

    (she/her)

    Sightline Institute — Associate Director of Development, Seattle, WA

    Alexa Woodard is a nonprofit development professional focused on building meaningful relationships that advance mission-driven work. Her experience spans fundraising, donor engagement, and communications across environmental and arts organizations.

    She also teaches viola, reflecting her long-standing commitment to arts education and mentorship.

Meet our Founder and Executive Director

Founder & Executive Director, Shayla Hufana. Photo and article by Alicia Diamond, Urban ArtWorks.

Shayla Hufana is a Filipino-American designer, artist, and community advocate who believes creativity should be accessible, fairly compensated, and rooted in care. Raised by immigrant parents who instilled values of generosity and equity, and shaped by her lived experience as a member of the LGBTQ+ community and a mother of two, she carries those principles into her work and leadership.

With over 18 years of experience as a designer and art director—including leading ConceptShell Art and Design Studio—Shayla founded ConceptShell Foundation as a sister nonprofit to expand community impact beyond client-based work. Through the Foundation, she supports under-resourced nonprofits while creating paid, real-world pathways for students and emerging artists, using design and storytelling as tools for connection, opportunity, and collective growth.

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